The EUROPEAN WELLNESS™ concept was conceived in 2013 to address an overwhelming need in the global marketplace for a holistic wellness solution that;
- practices complementary medicine
- Is non-invasive
- avoids prescription drugs
- can be readily be implemented in multiple international markets
- is readily compliant with local health and medical regulations
Swiss biological medicine and German New medicine are two European medical paradigms that have achieved great success in the past half century. Both use similar approaches mixing modalities of energy medicine, isopathy and homeopathy, acupuncture, Ayurveda and traditional Chinese medicine.
Both are recognized by and are incorporated in nationalized and private health insurance schemes and serve patient demand to balance the use of prescription drugs and invasive techniques for wellness and vitality. Both serve to treat the symptoms and not the cause. Both have achieved documented clinical success in treating what western medicine terms incurable or untreatable contemporary disease.
Only Swiss biological medicine was seen as the most suitable for global operations as it is seen historically as the home of biological medicine along with the connection to advanced nutritional and bio-molecular peptide therapies. The Swiss reputation for clinical application is world-renowned and this high standard is a benchmark for operations and intentionally sets EUROPEAN WELLNESS™ apart from any local complementary medical community; whatever the market.
There are four key brands that constitute the EUROPEAN WELLNESS™ group. Each brand is particular to the jurisdictional and legal obligations to uphold the values and ideals of EUROPEAN WELLNESS™.